Paul Stafford Launches Semi Di Lino Style&care at Spectacular Event
As part of the launch programme of the brand-new styling range from ALFAPARF Milano Professional Semi di Lino Style&Care, ALFAPARF Milano Professional Brand Ambassador UKI Paul Stafford wowed an audience of 85 salon owners and teams at this sold-out event at Above Rooftop in Newcastle earlier this month.
Throughout the afternoon the attendees learnt about ALFAPARF Milano Professional's latest launches and hero products and were treated to an immersive Semi di Lino learning experience with Paul.
Having worked with the brand for many years, he was able to authentically demonstrate his love of both the brand's existing award-winning products and colour and bring the newest addition to the Semi di Lino range, Style&Care, to life.
Demonstrating on three models, he took attendees on a journey from Street to Salon, weaving colour and styling stories around each model and creating different worlds with his impeccable style, turn of phrase, and passion for craft.
“This was a fantastic event,” commented David Donnellan on behalf of ALFAPARF Milano Professional. “We had such a brilliant turn out of incredibly dedicated and keen salon owners and their teams who were all incredibly eager to learn. Paul is always captivating to watch; his level of skill, dedication to perfection, and the intelligent, yet relatable way he showcases the craft of hairdressing makes him one of the best people in the industry to learn from. We are excited about the new Semi di Lino Style&Care range, and the feedback we have had since it launched this month has been excellent.”
“I am truly humbled by the response to the event and to the brand in the northeast,” said Paul Stafford. “The people, work and passion in Newcastle was amazing and it encourages me to become stronger in what I do. An amazing way to kick off the year!”
