New Olaplex masks nourish & hydrate

New to Irish salons, Olaplex's targeted mask treatments seal and protect the hair cuticle for up to five washes, reducing breakage while enhancing shine and softness.

Rich Hydration Mask and Weightless Nourishing Mask are both formulated with the brand's Biomimetic Cuticle Technology, which detangles and wraps each strand in a protective cuticle-mimicking complex to improve hydration and prevent cuticle damage over time.

Olaplex Rich Hydration Mask is designed for medium, thick or dry hair, delivering intense moisture with an Avocado & Shea Conditioning Complex for smoother, frizz‑controlled results. 

For fine to medium hair, the Weightless Nourishing Mask provides essential hydration and body thanks to Volume Boost Complex, strengthening fine hair strands to prevent snapping and breakage, promoting healthy body and length retention over time.