Olaplex launches next-gen cuticle-sealing hair masks

Olaplex has expanded its professional haircare portfolio with the launch of two treatment masks designed to deliver targeted hydration, strength and shine.

The new Rich Hydration Mask and Weightless Nourishing Mask apply the brand's renowned expertise in structural repair to the hair's cuticle, offering tailored solutions for different hair types and concerns.

The Rich Hydration Mask, created for medium, thick or dry hair, uses advanced Biomimetic Cuticle Technology to lock in moisture and seal the cuticle for up to five washes. Formulated with an Avocado & Shea Conditioning Complex, it delivers deep hydration, reduces breakage and provides all‑day frizz control. 

For fine to medium hair, Olpalex's Weightless Nourishing Mask offers essential hydration without heaviness. Its cuticle‑sealing technology works alongside a Volume Boost Complex to create body, support length retention and strengthen fragile strands. 

Both masks are vegan, colour‑safe and free from sulphates, silicones, phthalates, phosphates, parabens and protein, making them suitable for chemically treated hair.