Joico expands collection for bespoke blonde results
Professional hair brand Joico has introduced new steel shades to its Blonde Life Demi Gloss toning collection that fights unwanted brassy orange and yellow tones.
Now available in Titanium for silver/steel/grey/smoky tones and Blue Violet for cool iridescent and pearl blonde results, these Demi Glosses enable you to instantly neutralise unwanted warmth during your blonde colour treatments. The intermixable cool-tones can also be paired with Joico's new Blonde Life SilverLight Lightening Powder, which helps prime hair while processing, for the coolest blonde results.
Joico's Blonde Life Demi Gloss enable you to offer personalised and bespoke blonde services that leaves even damaged, colour-treated or bleached hair feeling soft, hydrated and strong.
The formulation builds bonds within the hair, is pH balanced for optimal colour performance and Ammonia-free.
