JOICO LAUNCHES CURLS LIKE US

With every twist and twirl, from coils to curls, your hair has its own unique shape, pattern, and texture. Curly hair rarely lacks individuality and dimension, but often the struggle of styling curls can sometimes be enough to make your hair curl! Introducing CURLS LIKE US – the latest hair system by JOICO, which is designed to bring back the JOI to styling your curls. The CURLS LIKE US range includes Curl Hydrating Foam, Curl Crème Styler and Curl Defining Gelée. This curl-enhancing trio will help you embrace your curls, not just style them – leaving you frizz-free and fabulous!

The CURLS LIKE US range is formulated with Algae Oil, Moringa Seed Oil and Vegan Protein, three essential elements to achieving the curls of your dreams! Algae Oil adds moisture back into your curls, whilst Moringa Seed Oil helps to stimulate hair growth and strengthens the hair and scalp, and Vegan Protein helps to repair the hair, mimicking the protein found in naturally healthy hair.

CURLS LIKE US helps to define curls and reduce frizz, whilst helping to promote healthy-looking curls and leaving your curls feeling soft and hydrated. CURLS LIKE US is your new best friend.

Bruno Marc Giamattei, Creative Director JOICO EMEA and Creative Director Marc Antoni Art Team said: “Whilst containing nourishing ingredients, this range will not weigh your curls down. It adds definition and dimension to lacklustre curls. CURLS LIKE US is a staple for curly hair - this collection will give your curls the TLC you need.”

CURLS LIKE US Smooth & Bounce Curl Hydrating Foam helps your curls spring back into action by enhancing your curl pattern and locking out humidity for 72 hours*. This light-weight formula is best used on wet hair. Apply a generous amount throughout the mid-lengths to ends, allowing the hair to air-dry or alternatively use a diffuser.

RRP €25.90 /200ML

Leaves your hair feeling hydrated and looking bouncy.

Reduces frizz and locks out humidity for 72 hours*.

Provides lightweight hold.

Enhances curl pattern.

*vs. untreated hair at high-humidity conditions

CURLS LIKE US Hydrate & Define Curl Crème Styler boosts your curls definition and dimension, whilst leaving the curls feeling hydrated and looking healthy. This styler is best used on wet hair. To achieve bouncy and smooth clumps, separate your hair into sections. Once the section has been detangled, apply the product at the root and slowly pull through the hair to encourage the natural curl pattern to form.

RRP RRP €24.90 / 200ML

Leaves curls feeling hydrated and looking healthy.

Strengthens* hair and reduces breakage by 88.77%*.

Shields from thermal damage up to 232°C.

Provides lightweight, flexible hold – no stiffness, no tackiness, no weigh-

down.

*Against combing breakage on damaged hair vs. a non-conditioning shampoo

CURLS LIKE US Define & Seal Curl Defining Gelée improves curl definition and creates a cast around each individual strand to replenish moisture in thirsty curls. Apply the product to wet hair and allow the hair to airdry naturally or alternatively use a diffuser. Once the hair is dry, scrunch the curls to break the cast and allow the natural curl pattern to form.

RRP €24.90 / 250ML

Reduces frizz and locks out humidity for 72 hours*

Seals in moisture

Buildable medium hold won't weigh down curls

Improves definition of your curls

Heat protection up to 232°C

*vs. untreated hair at high-humidity conditions