Curl Wow launches for bouncy, glossy 'naked' curls

Curl WowProfessional hair brand Color Wow has launched Curl Wow, a range of five products created to care for curly hair without any heavy or oily coating or crunchiness.

Curl Wow products feature 'Naked Technology', formulated with Profaxil-18 Complex™ developed by Dr Joe Cincotta in the Color Wow labs. This complex of polyols, 18-MEA and proprietary emulsifiers breaks down the large particles in oils so that they can easily flow down the hair shaft and penetrate the cuticle. In addition, MEA-18 forms a weightless seal that locks in moisture, smooths frizz and feels dry to the touch. This complex is included in all Curl Wow products except Hooked shampoo. The result is bouncy, glossy curls.

The Curl Wow range includes Snag-Free Pre-Shampoo Detangler, Booked 100% Clean Shampoo with Root-Locking Technology, Coco-Motion Lubricating Conditioner, Flo-Etry Vital Natural Supplement, and Shook Mix + Fix Bundling Spray.


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