• Hair

ALFAPARF Milano Professional, the renowned Italian brand known for pioneering innovative technologies, has expanded its multi-award-winning Semi di Lino line with Style&Care, a new range of styling products. This collection is suitable for all hair types, offering the ability to create and enhance any style while providing control and protection for the hair.

Semi di Lino, the ALFAPARF Milano Professional care range designed to make hair more radiant and bring out its authentic beauty, has four original technologies which will also feature in Style&Care:

• Urban Defence Pro: anti-pollution shield for total protection;
• Shine Fix Complex: 24 hours of brightening power from the roots to the ends;
• Color Fix Complex: UV filter and antioxidant to prolong the beauty of colour;
• Climate-Proof: protective barrier, it keeps your hair hydrated as humidity and temperature change.

The Semi di Lino Style&Care line introduces a fifth technology, Style Guard, which forms a protective barrier around the hair fibre, shielding keratin from environmental stressors.

This 100% natural active ingredient is derived from the Polyporus umbellatus mushroom, hyaluronic acid, and fructose. The innovative technology reduces heat damage, protects from humidity and fights frizz, making styling easier. Alongside the active ingredients, the products in the line also contain Scent of Joy, a fragrance developed specifically for its beneficial effects on the mood positively, increasing the sense of happiness.

All products in the Semi di Lino Style&Care range are crafted with vegan formulas*, and the plastic packaging is made from recycled** and recyclable materials. The line includes:

Semi di Lino Style&Care Thermal Protector (300ml | RRP €19.90/£18.50)

Thermo-active shield protects the hair fibre from the heat of hot styling tools. No hold.

Semi di Lino Style&Care Detangling Primer (125ml | RRP €16.90/£15.50)

Detangling primer, detangles and conditions the hair. No hold.

Semi di Lino Style&Care Blow Dry Cream (200ml | RRP €14.90/£13.90)

Styling cream, makes drying quicker and easier. Light hold.

Semi di Lino Style&Care Amplifying Mousse (250ml | RRP €13.90/£13.75)

A mousse ideal for fine and/or thinning hair. Amplifies the volume and gives body to the hair fibre. Light hold.

Semi di Lino Style&Care Flexible Mousse (250ml | RRP €14.90/£13.90)

A shaping mousse for all hair types, creates supple support and gives definition to curly hair. Medium hold.

Semi di Lino Style&Care Texturizing Dry Shampoo (300ml | RRP €19.90/£18.50)

Texturizing dry shampoo. Light hold.

Semi di Lino Style&Care Texturizing Balm (150ml | RRP €16.90/£15.50)

A texturizing balm, it gives a natural finish by adding lightweight volume. Light hold.

Semi di Lino Style&Care Glossy Pomade (90ml | RRP €15.90/£14.50)

Wax pomade with an extra-shiny finish. Strong hold.

Semi di Lino Style&Care Original Hairspray (300ml | RRP €13.50/£11.90 | 500ml | RRP €14.90/£13.80)

Hairspray that moves with the hair and makes it glossy. Strong hold.

*Free from ingredients of animal origin and derivation.

**For packaging produced in Italy.

The Semi di Lino Style&Care line is available now. RRP from €13.50/£11.90.

Please contact your local representative or go to www.alfaparfmilanopro.com/gb-en/contacts to register your interest.

www.alfaparfmilanopro.com/gb-en | @alfaparfmilanopro_uki