M·A·C launches Studio Fix Powder Plus Foundation

M·A·C is the #1 Powder Foundation Prestige Brand in the U.K.*, and Studio Fix Powder Plus Foundation has been a fan favourite and best-seller since 1992. What makes Studio Fix Powder Plus Foundation so iconic? Featuring an immaculate matte finish, long-lasting oil control and customizable coverage that evens out all skin tones, the answer is all the above!

Now, Studio Fix Powder Plus Foundation 2-in-1 foundation and setting powder has been reimagined just for you with a brand-new formula available in 78 shades for all. The lightweight, blendable powder foundation now boasts a blur-matte finish and 24-hour control – all housed in refillable packaging, which achieves 45% reduction in plastic after refill purchase**. The existing Studio Fix Powder Plus Foundation shades have been updated to match Studio Fix Fluid SPF 15, making it even easier to find your perfect match across formats – while new hues have also been added to match every shade of you.

This pressed powder foundation is sweat- and water-resistant for staying power that stands up to the elements. Its silky talc-free texture instantly smoothes and evens skin tone without leaving a grey cast behind. Studio Fix Powder Plus Foundation also offers 12-hour stay-true colour that won't streak, cake, crease, settle into lines and pores, or cause breakouts. 

“When I started at M·A·C in the early 90s, Studio Fix Powder was a phenomenon that became one of M·A·C's true icons,” recalls Terry Barber, Director of Makeup Artistry. “I never thought it could get any better, but Studio Fix Powder Plus Foundation is a major upgrade for Artists and consumers who want all-in-one results. The finish creates a new type of matte skin that's soft-focus, smooth and devoid of any powdery residue. Offering shine control and seamless coverage, it allows natural skin texture and healthy radiance to show through – and the expanded shade range gives consumers more pinpoint precision when matching their skin tone.” Your favourite foundation just got even better.

KEY CLAIMS AND BENEFITS

• Now refillable

• 24 hours of oil/shine control

• All-day wear & photo friendly

• 12 hours of stay-true colour/fade resistance and non-streaking/non-caking/non-settling coverage

• Silky talc-free texture

• Immediately reduces appearance of pores

• Sweat- and humidity-resistant

• Does not grey on deeper skin tones

• Does not cause blemishes

• For all skin types, especially oily skin

• 96% said it leaves skin feeling comfortable all day***

• 94% say it smooths and blurs the look of skin blemishes*** 

AVAILABLE FROM 7th APRIL

RRP: £34/€38

AVAILABLE AT ALL M·A·C LOCATIONS

FOLLOW M·A·C ON INSTAGRAM: @MACCOSMETICSUKI 

T&Cs 

*Source: Circana (UK) Ltd. Retail Tracking Service. Prestige Foundation unit sales by division, Makeup Form Pressed Powder Compact Attribute, June 2023-May 2024 combined.

**In comparison to repurchasing a full compact

***Consumer testing on 165 women after one week of product use