Kiko Milano names Global Creative Director
Kiko Milano has strengthened its global creative leadership with the appointment of Marcelo Gutierrez as Global Make-up Artistry Creative Director, a newly established role within the business.
Marcelo Gutierrez will be responsible for defining the brand's overall make-up artistry direction, working across product development, creative campaigns and global trend execution. His focus will be on translating Italian creativity and colour expertise into innovative beauty concepts for audiences worldwide.
The role also encompasses the development of future shades, textures and formulas, as well as the execution of Kiko Milano's key campaigns. In addition, Gutierrez will support celebrity collaborations and represent the brand through its involvement in cultural and creative events.
Education and community will form a central part of his remit, inspiring and upskilling store teams globally through masterclasses, while also co-creating social media content designed to showcase new collections.
