Max Factor names new Global Ambassador

Cosmetic giant Max Factor has appointed Priyanka Chopra-Jonas as Global Ambassador and creative collaborator.

Philanthropist and UNICEF Goodwill Ambassador, Priyanka will be the face of Max Factor in major beauty campaigns and product launches throughout 2021 and beyond. Her first campaign will be for Facefinity All Day Flawless Airbrush Finish 3in1 Foundation.

Commenting on the appointment of Priyanka Chopra-Jonas as Global Ambassador, Stefano Curti, Chief Brands Officer at COTY, says:

“Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn't be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”

Priyanka Chopra Jonas adds: 

“A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador.

"Confidence can be someone's most powerful asset, and it's important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I'm in good company in sharing my excitement for Max Factor's new product launches and I'm proud to be part of the brand's next chapter.”