Eyelash brand Browaid reveals two new launches
Browaid® has revealed two new products this summer including the introduction of a new lifting and brightening hybrid brow and eye mask.
Launched in 2023 by master brow expert Kim O'Sullivan, Browaid® offers a comprehensive collection of products that treat, tint and care for brows and the delicate skin around the eye area. Kim counts many famous faces amongst her clientele, including Vogue Williams and Aimee Connolly.
A hybrid between Korean skin care and brow care, the new Browaid® IllumiLift Eye + Brow Hydrogel Mask has been developed in collaboration with medical and cosmetic dermatologist Professor Caitriona Ryan to deliver multi-corrective results in just 10 minutes.
Thanks to a blend of ectoin, hyaluronic acid, niacinamide, caffeine, ceramides, pro vitamin B5, vtamin C, retinyl palmitate and peptides, the mask boosts skin hydration, improves elasticity, brightens and reduces puffiness, calms inflammation and strengthens the skin barrier.
Also new to the range this month is the Browaid® multi-stroke marker, which features three micro tips to deliver multiple featherlike hair strokes in one mark. It has the finest tip head to ensure you can create a hyper realistic finish to brows by filling in sparser areas for instant volume and definition.
The new launches come as Browaid® enters the UK brow market for the first time.
Browaid®
