Benefit Cosmetics brow waxing for charity
Benefit Cosmetics has launched its annual Bold is Beautiful campaign to support charities dedicated to empowering women and girls to reach their full potential.
Globally the company has raised $24.9 million since it launched the Bold is Beautiful campaign in 2015.
This year, Benefit will donate €5 from every brow wax carried out at Irish Benefit Brow Bars during August to the charities Daisyhouse and Look Good Feel Better.
Look Good Feel Better works with those undergoing cancer treatment to help improve self-esteem, confidence and wellbeing through make-up and skin-care workshops. Daisyhouse supports women out of homelessness to empower them to achieve independent, safe and sustainable living.
As an example of how the Bold is Beautiful campaign can help, €25 raised through donations from five brow waxes could buy learning and play kits for children in a refuge, whilst donations from 20 brow waxes (€100) will help fund a virtual workshop for people living with cancer.