New online platform launched for aspiring MUAs
A new digital platform has launched to support aspiring and current make-up artists to encourage education and career development.
Behind Beauty connects early-stage makeup artists with top professionals through a series of masterclasses covering Bridal, TV/Film and Fashion looks. Plus dedicated career sessions will teach MUAs to navigate the industry and carve a successful career path.
The site will also partner with professional brands to offer exclusive discounts on kit.
Commenting on the launch of Behind Beauty, founder Nadine Oei says:
"Despite the increase in transparency and skill-sharing within the industry in the past years, I still found that there was a significant information gap between MUAs in the early stages of their careers and those who achieved long-term success. I am a strong believer in the power of knowledge and luckily I found exceptionally talented artists, who share my values and commitment to up-skill the next generation of MUAs."