iiaa's 'The Originals' event celebrates 25 years

To celebrate its 25th year, iiaa held ‘The Originals' event recently, commemorating the company's long term partnership and commitment to iiaa brands and services over 25 years.

Over 40 salons and skincare clinic principals attended the event, held at the iiaa's London offices, where they enjoyed drinks and lunch, during which guests recalled the key moment's of the company's journey.

Over the last quarter of a century, iiaa have introduced brands including Environ skincare, jane iredale mineral cosmetics and Advanced Nutrition Programme to the UK and Ireland.

Tracey Tamaris, iiaa Director of Education and Co-founder who introduced South African skincare brand Environ in 1994, recalled meeting Environ founder Dr Des Fernandes, who sent a congratulatory video.

Presentations were also given by the company's first employee and iiaa Executive Personal Assistant, Lorraine Miller, along with Lucy Aley-Parker who managed marketing at iiaa, and Professional Beauty's Mark Moloney.

iiaa Managing Director, David Alpert, brought ‘The Originals' event to a close by highlighting his thoughts on future opportunities for the company.

Commenting on iiaa's success over the last 25 years, Tracy Tamaris says: 

"I am really humbled to see the powerful commitment that these professional skincare experts have for Environ and iiaa. Everyone is excited about the ongoing potential of our Feed, Fortify, Finish philosophy and it's so good to see the deep loyalty demonstrated to iiaa as a partner. I can't wait to see what we can achieve together over the next 25 years."