WeDo/ haircare appoints first Advocate for Positive Change

Bridgerton star, Phoebe Dynevor, is partnering with eco-ethical hair care brand, WeDo/ Professional as their first Advocate for Positive Change.

In her role, Phoebe will work alongside the natural haircare company to spread a positive message of change, calling for more sustainable haircare routines while highlighting the importance of acting together to reduce environmental impact.

Part of Wella Company, weDo/ Professional's minimalist products are silicon and sulphate-free, with each designed with professional performance in mind.

Key ingredients include ethically sourced Murumuru and Cupuaçu butter, Olive oil, Macadamia oil, Rooibos extract and Bamboo water. Products are approved by the Vegan Society and Cruelty Free International.

Hero products in the weDo/ Professional collection includes Moisture & Shine No Plastic Shampoo, a solid shampoo bar; Moisture & Shine Conditioner with natural origin conditioning agents to smooth hair fibres; and Moisturising Day Cream, a dual-usage formula that works on hair and hands for up to two hours of hydration.

weDo/ Professional packaging is made from recycled and recyclable plastics, and the brand offer refill solutions as well as no plastic alternatives. The company has also partnered with the social enterprise Plastic Bank, committing to remove eight plastic bottles from entering the ocean for every product sold.

Commenting on her new role as the weDo/ Professional Advocate for Positive Change, Phoebe Dynevor says:

“In the world we are living in today, there is pressure to look good and do good and we are all searching for ways we can help the planet simply just by changing our daily routines, products or habits" says Phoebe. "I want to do my bit for the environment, the same as everyone else and that's what brought me to weDo/.

“Using products which are made with natural ingredients is a game changer. And what I love about weDo/ is that they have managed to make great impact go hand in hand with strong product performance. That's a win-win.”