Treatwell and Uala Announce Merger
- The Group, under the Treatwell
name, confirms and strengthens its leadership as a marketplace for beauty
and wellness bookings by website and app and as a management software
(SaaS) for its sector in Europe
- Thanks to this merger, salons
using Uala's SaaS are now present on Treatwell's marketplace
- Over the past year, Treatwell
has developed integrations for other SaaS acquired in France and the
Netherlands, and is now opening up the same integration option to all
management softwares that want to ensure its partner salons the best
visibility on Europe's largest marketplace
- Treatwell aims to expand its
workforce: +600 employees by the end of 2023, for an investment of up to
£34 million
UK, September 2022 - Treatwell, the European leader in online
booking of beauty and wellness services, and Uala, a site and app active in
Southern Europe dedicated to the world of beauty, are consolidating the process
of aggregation already underway since July 2020 by joining forces in a single
Group under the Treatwell name.
With this aggregation, achieved through the merger of the entities
in Italy, France and Spain, Treatwell confirms itself not only as the point of
reference for bookings in the beauty and wellness sector, but also for the
digitised management of salons.
The strength of this union lies in the combination of the two
respective areas of excellence: bookings and users by Treatwell, salon
management software by Uala, and the strategic optimisation of the two
entities' presence in Europe. Uala, founded in Italy, has over the years become
the leader in Southern European countries, also through a number of
acquisitions, namely Bucmi in Spain and Portugal, Funkmartini in Greece and
Balinea in France, and Treatwell already boasted a massive presence in many
European countries.
This operation seals a profitable collaboration process, providing
Treatwell with an Anglo-Italian heart and the skills of a team that already has
successful experience in several markets. And the plans for the future are
ambitious: expanding the international workforce with 600 new employees by the
end of 2023, for an investment of up to £34 million. In particular, talents
will be sought from the tech, product and commercial areas, especially in the
Italian, Spanish, French, British and German markets.
"We were looking forward to sharing this news. Treatwell has
been working for years to ensure the best experience for users and salons. For
the latter, the union with Uala can only be an added value: it is the leading
management software for beauty salons in Southern Europe, capable of helping
managers to better organise their business," says Giampiero Marinò, CEO of
Treatwell.
The announcement comes on the heels of a particularly dynamic year
for Treatwell, which has strengthened its position across Europe by
incorporating some of the most internationally competitive SaaS, such as
Salonized in the Netherlands and Wavy in France.
The experience gained from integrating with these SaaS and the
benefits that both parties have reaped from it have prompted Treatwell to
announce that it is opening up new forms of collaboration with other beauty and
wellness management softwares (https://www.treatwell.co.uk/partners/integrated-softwares/) that want to
ensure its partner salons have the best visibility on Europe's largest
marketplace.
The salons will be able to keep the software they usually use to
manage their business, while still having access to Europe's largest showcase
and a growing number of users. The latter will instead have access to an
increasingly varied (and growing) beauty and wellness offer, all bookable in
just a few clicks, 24/7.
"In Europe, Treatwell is already recognised by users as the
go-to site and app when it comes to booking beauty treatments. Today, with the
opening to integrate with other management softwares, we are making this
service available to thousands of salons interested in taking advantage of this
opportunity," concludes Marinò.
About Treatwell
Treatwell is Europe's
leading marketplace and SaaS dedicated to the beauty and wellness world. With
Treatwell, users can book their beauty appointments in just a few clicks and at
any time, and hairdressers, beauticians and personal care professionals can
manage salon activity thanks to a digital agenda and cloud-based management
software. Treatwell aggregated Uala in 2022: the Anglo-Italian group employs
more than 750 people and has an extensive presence in 13 European countries
where it manages around 100 million appointments each year and provides
management software to more than 45,000 partner salons.