Introducing the TanOrganic Eco Refill Pouches
Survey reveals a majority of
Irish people consider sustainability when choosing beauty products as eight in
ten people have limited their use of single-use plastics in the last year
However, 41% still don't think they have enough information on how to be sustainable
A new survey has found that almost three quarters of Irish people (72%)
now consider sustainability a decision-making factor when choosing beauty
products. The survey* was completed by The Kind Brand Company, who are
delighted to launch their brand-new Eco Refill Pouches, available in two of
their customers' favourite products, TanOrganic Light Bronze Oil and Medium
Bronze Lotion, exclusively on TanOrganic.com.
The Eco Refill Pouches are a sustainable alternative to restock your
favourite tan that is easy to use, made with the exact same self-tanning
formulas customers know and love - simply pour into your re-usable glass bottle
and glow! And like all TanOrganic products, with the purchase of an Eco Refill
Pouch, the Kind Brand Company will remove 1lb of ocean bound plastic from the
environment. Each pouch is the equivalent of two bottles of tan. With an 88%
customer return rate, this is also a cost saving option for fans of TanOrganic
at just €44.99.
The Kind Brand Company's survey also found that eight in ten of us have
limited our use of single-use plastics in the last year, while 41% - over two
in five people - will return packaging to a brand to be recycled and 82% are
actively trying to be more sustainable in their day to day lives. However, 40%
of people still think being sustainable is too expensive and 41% don't think
they have enough information about how to be sustainable.
If you find yourself in that bracket and are unsure on how to get
started, choosing to use The Kind Brand Company's products such as the new
TanOrganic Eco Refill Pouches can help you take those first steps to make more
sustainable beauty choices, as well as being a sun safe tanning option – it's a
win, win!
Founder and CEO of the Kind Brand Company Noelle
O'Connor said: “At the Kind Brand company, every step we take is designed to
respect our people and our planet. As pioneers in beauty, we recognise the
magnitude of the industry's plastic problem and acknowledge our responsibility
to clean up after ourselves and to make a significant impact on the planet and
its people. We are aware of a growing desire among customers to reuse their
glass bottle, so our new eco refill pouches are the perfect solution as they
are fully recyclable and made from 93% less plastic than your average
recyclable bottle.”
In addition to removing 1lb of ocean bound plastic from the environment
for every bottle of tan bought, the Kind Brand Company also donate a percentage
of every bottle purchased to fund the collection of low-value plastic waste
from oceans and landfills. This impact project drives the collection and
ethical disposal of low-value plastic in Goa, India, by employing and
empowering waste pickers to tackle plastic waste.
This is a crucial income stream for waste pickers and their families in
Goa so through this initiative, The Kind Brand Company is boosting these waste
workers' income by attaching value to hard-to-recycle plastics, while
supporting experienced recycling social enterprises who holistically uplift
ex-waste pickers through occupational safety, health insurance, and skills
training. The Kind Brand Company are also actively working to eliminate all
future use of plastics in all their products.
The Kind Brand Company began its journey
in 2010 on Dragons' Den, when CEO and creator Noelle O'Connor first brought
TanOrganic to the public's attention. Sustainable packing has always been a
promise and a priority with TanOrganic. From the beginning, Noelle set out to
produce high-end vegan and organic cosmetics that avoid using plastic to
preserve the integrity of the products, instead using glass bottles and bamboo
packaging as they're 100% recyclable and biodegradable.
Since the days of
Dragons' Den, Noelle's company launched VeganTan in 2021. VeganTan was
created to provide an affordable fake tan alternative to customers that is
Vegan Society approved, made from sustainable packaging, and is better for
their skin by being packed full of natural ingredients instead of synthetic
ones, helping customers make a great choice, for their health and for the
planet.
From day one,
VeganTan has been Plastic Negative, as all products are packaged in reclaimed
plastic from the ocean and sugar polymer. By 2023, VeganTan wants to be the
leading, sustainable affordable fake tan brand in the world.
The Kind Brand
Company is also completely unaffected by the new EU directive which means the
amount of DHA in fake tan is restricted to a
maximum of 10%, having always had between 4 -10% in all core line products.
From its inception, TanOrganic and
VeganTan have used a DHA derived from organic sugar beet called Vegetan™, the
only DHA certified to be used in certified organic formulae and to get COSMOS
Ecocert certification.
Check out
tanorganic.com, vegantan.com and thekindbrandcompany.com for more or head to
Instagram to follow @tanorganicofficial and @vegantanofficial.
For press inquiries,
contact:
Lindsey – lindsey@lhpublicity.ie
Sorcha – sorcha@lhpublicity.ie
Notes to Editors:
*National survey taken by The Kind Brand
Company on 2nd March 2022, sample size: 400, representative of
target market with a confidence level of +95%.
Product details for Eco Refill Pouches
Light Bronze Oil:
The TanOrganic Self-Tan Oil is a
revolutionary world-first tan product.
It is officially eco-certified,
certified Vegan, certified Cruelty-Free, and it has a perfect ethical
accreditation score. It provides a completely natural and organic way to tan
safely. Not only is it good for you; it is a trusted and well-reviewed product
providing you with a quick, hydrating and mess-free tanning routine.
It gives you a natural-looking,
radiant glow that takes away the pale shimmer. It is packed with ingredients
like aloe vera which ensures a perfect fade without any patchiness. Feel free
to jump into white sheets and clothing as there is no transfer and don't worry
because there is no fake tan smell either. Your skin will be an
ultra-moisturised glittering chestnut colour and you'll be pronouncing your
beauty day and night.
Medium Bronze Lotion
Details:
The TanOrganic Self-Tan Lotion
has an on-going legacy and proves to be revolutionary. It was the first product
from the TanOrganic range to hit the market and remains a top-seller today. It
is eco-certified and certified cruelty-free.
The lotion consists of 84% aloe
vera which ensures your skin is left hydrated and moisturised. The product is
organic and natural and promises a non-problem tan; meaning no smell, no
transfer, and no dry or flaking skin – the only finish is a bronzed, even fade
look. This tan is recommended by dermatologists for sensitive skin like eczema,
psoriasis, or dermatitis. Safely used and preferred among pregnant women.
