Real & virtual light inspire Alfaparf Milano's colours

Italian professional hair care brand, Alfaparf Milano, has launched a new range of hair colour shades. 

The New Collection by Alfaparf Milano comprises new formulations and three main colour lines, Color Wear, Evolution of the Color3, and Precious Nature.

The new shades are inspired by seeing colour through tablet and smartphone screens as well as in reality. The New Collection uses unique combinations and light reflections influenced by today's natural and digital union resulting in a new palette comprising shades of Real Colours and Virtual Colours.

Alfaparf Milano's Real Colours comprise a Beige Glacé trio of soft tones of beige blonde, with a neutrality that enables them to be combined with everything, creating a warm/cool effect for brilliant lights and depth effects.  

Virtual Colours comprise Metallics, a series of five digital colours with a backlit feel similar to the screens of smartphones and tablets, and Ultra Violet, a collection of four colours with blue-purple tones that give depth to the dark bases and neutralise unwanted yellow shades.

Alfaparf Milano's The New Collection is available from Xpert Professional.