Protect hair against colour fade with new Joico range

Professional hair brand Joico^® has released a new collection of hair care to prevent colour fade and strengthen coloured hair. 

Joico^® Colorful comprises a shampoo, conditioner and serum formulated with nourishing antioxidant Camellia Oil to seal in moisture and restore shine to hair, and Pomegranate Fruit extract, which is rich in tannins and super antioxidants helping to protect the longevity of hair colour. In addition, the brand's liposome delivery system, SmartRelease^™ Technology, continuously releases Arginine, Rosehip Oil and Keratin to help repair, protect and strengthen hair from the damaging effects of daily styling. In tests, colour vibrancy was said to last up to eight weeks.

Suitable for daily use, Joico^® Colorful Anti-Fade Shampoo is a gentle hair cleanser that fortifies hair for three times greater resistance to breakage. This is followed by Colorful Anti-Fade Conditioner, which hydrates colour-treated hair whilst protecting against fade. This lightweight conditioner, also suitable for daily use, helps to rebuild broken hair bonds, reducing breakage by over 70%.

Finally, protect hair further with Joico^® Colorful Glow Beyond Anti-Fade Serum, which adds radiance and luminosity whilst protecting hair from colour-fading UV light. It also reduces frizz and protects against dulling effects of environmental pollution.

Joico^® products are available from Xpert Professional.