Olaplex introduce blonde brightening shampoo

Professional hair care brand Olaplex^® has revealed a new shampoo created specifically to brighten blonde hair which strengthening fragile bonds.

Olaplex^® No.4P Blonde Enhancer Toning Shampoo is suitable for all hair types and textures, and blonde tones ranging from natural, root to tip colour, balayage and natural grey. 

Laboratory tests show that it brightens strands three times greater than other purple shampoo, depositing the right amount of tone to neutralise unwanted warmth in hair colour between salon appointments.

Available from Xpert Professional, Olaplex^® No.4P Blonde Enhancer Toning Shampoo retains all the benefits of Olaplex's No. 4 Bond Maintenance Shampoo, and each can be alternated between washes.