Latest generation of OPI's Nail Envy strengthener revealed
Professional nail brand OPI has reformulated its much-loved nail strengthener Nail Envy® and launched new shades.
Now suitable for vegans, the latest generation of OPI Nail Envy® includes Tri-Flex Technology™ with layer-building strength to protect and reinforce natural nails. The formulation is also infused with biotin, calcium and vitamins A, C and E.
In consumer tests, after using the product for seven days 95% of participants reported stronger nails, 94% of consumers said nails looked improved and 98% of consumers agreed that nails felt nourished after one week.
For clients who want to add colour whilst building nail strength, OPI has introduced Nail Envy® in more shades. These comprise of two existing OPI hues of Big Apple Red and Alpine Snow! plus colours exclusive to Nail Envy® including Powerful Pink, a bold magenta (pictured); Tough Luv, a deep red pearl; All Night Strong, a dark navy pearl (pictured); and Double Nude-y, a nude crème.
In the salon, apply Nail Envy® between pro services without the need for a base coat.
When retailing, advise clients to initially apply two coats of Nail Envy® to naked nails followed by one coat daily. On day seven, remove the application and repeat. Nail Envy® can also be worn under nail lacquer as a base coat.
You can also use Nail Envy® after OPI's new Repair Mode™ bond-building nail serum, which penetrates the nail surface to build new bonds.
Hennessy Hair & Beauty
