OPI GelColor relaunches with Intelli-Gel Technology
OPI has revealed its latest innovation, OPI GelColor Intelli-Gel System™, a breakthrough new vegan and HEMA-free GelColor with supercharged pigment that self-corrects and delivers three weeks' wear.
Powered by OPI Intelli-Gel Technology™, this self-levelling higher viscosity gel enables you to control its application, eliminate streaking and fill the nail in just one stroke using the Intelli-Brush™, which has a patent-pending stem with centre channel And because this next generation of GelColor stays where you place it, you can use it to create precise, crips nail art strokes.
When it comes to colour, the range doesn't disappoint with 100 classic and best-selling OPI shades selected to suit every skin tone. This includes 71 high-pigment crèmes and 29 high-performance effects. In addition, a new base coat and three top coats feature.
Commenting on the launch of the OPI GelColor Intelli-Gel System™, Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador, says:
“I am very excited about this new and improved iteration of GelColor. As the world's #1 professional nail care brand and a company born in-service of nail professionals, being able to offer an unparalleled level of quality for both technicians and their clients is so important. The GelColor Intelli-Gel System delivers brighter, richer hues with superior color coverage and smoother, more even texture for nails and nail art that will surpass expectations.”
The OPI GelColor Intelli-Gel System™, which is professional use only, will launch on 1st July with 70 shades plus new Super Gloss Top Coat and Super Base Coat with a further 30 shades, Super Gloss No Wipe Top Coat and Super Matte Top Coat arriving in September.
Hennessy Hair & Beauty