Professional hair brands support recycling scheme

Product distributor, Salon Promotions Ltd, and professional hair care brand Neäl & Wølf, have partnered with Green Salon Collective to support an initiative to make the salon and hairdressing industry more sustainable.

Green Salon Collective provides an exclusive recycling scheme to salons in the UK and Ireland, and offers a sustainable service to recycle traditionally impossible to recycle items such as hair and foil, plastic and PPE. In the first six months since launching (July-December 2020), Green Salon Collective recovered over 400 kilograms of hair which will now be used towards cleaning waterways and gardening composting projects. In addition, they recovered and recycled over 2.3 tonnes of used foil and colour tubes and over 230 litres of leftover colour and bleach.

As part of the new relationship, Neäl & Wølf and Salon Promotions Ltd will be working closely with Green Salon Collective to bring a greener future to over 7,000 of their partnering salon customers. Salons can become Green Salon Collective accredited through the exclusive scheme. 

As further incentive, Neäl & Wølf and Salon Promotions Ltd are offering their stockists a 15% discount when setting up their own Green Salon Collective partnership.

Commenting on the partnership with Green Salon Collective, Neil Capstick, Owner and Founder of Neäl & Wølf and Salon Promotions, says:

“We are fully committed to a sustainable future and are constantly sourcing new ways to become greener. I believe this new partnership with Green Salon Collective will help to educate salons on becoming more sustainably ethical and is a great step forward to achieving industry-wide sustainability - we hope our stockists get on board too!”

Fry Taylor, Co-Founder of Green Salon Collective, adds:

“This new partnership is a great move in helping salons to become more sustainable and ethical. As a collective, working with other brands like Neäl & Wølf and Salon Promotions, is a really important collaboration if we are to truly make a difference in our industry. The ethos behind Neäl & Wølf and Salon Promotions runs in parallel with many of the Green Salon Collective standards, so given that we have many like-minded clients, it's a great match for all of us.”