#MySensitiveSkin campaign launched by Elave

Irish skincare brand, Elave, has launched the #MySensitiveSkin campaign to encourage people to talk about sensitive skin issues. 

Joanna Gardiner, CEO of Gardiner Family Apothecary who manufacture the Elave range, including the Elave Sensitive Renew range, explains:

“Around 54% of the population every year are affected by skin conditions, including dry, sensitive, rosacea and eczema-prone skin.

“Many of us with reactive skin types, those prone to redness and rapid dehydration, struggle to find clean facial solutions that are specially formulated to protect sensitive skin.”

Gardiner Family Apothecary's multi-media #MySensitiveSkin campaign aims to raise awareness around sensitive skin issues and how to manage them.