Monat's Gratitude initiative supports Irish Veterans

The Irish Veterans charity has received a donation from hair and skincare brand, Monat, following sales of the brand's Grateful Every Day Set.

The company donated 100% of every sale from the limited-edition sets to veteran and first responder non-profit organisations in Ireland, the UK, the United States, Canada and Poland.

Monat's Grateful Every Day Set included the More than a Mist fragrant hair and body spray along with a special Gratitude bracelet. In total, $255,474 was raised through the sale of the set, as part of Monat Global's Monat Gratitude initiative which focuses its giving efforts in three impact areas: families, children and education.

Cheques were presented to seven different organisations, including Irish Veterans, virtually via Instagram and Facebook.

Commenting on the fundraising and donations, Monat Global's Chief Culture Officer, Lu Urdaneta, says:

“Gratitude is what guides each decision we make at Monat. The set is about more than self-care, it spreads the MONATitude of Gratitude to all the brave men and women who sacrifice everything to serve their countries and communities. By supporting our first responders and veterans, we are lifting the spirits of them and their families.”

Irish Veterans aims to unite those who identify themselves as Irish and who are military veterans, or who are interested in our shared history. It is a non-sectarian and non-denominational organisation with have no political affiliations which conducts historical research and aims to establish a memorial, museum, research and exhibition centre.