MOROCCANOIL LAUNCHES NEW SCALP CARE COLLECTION


The new MOROCCANOIL Scalp Care Collection has a curated Botanical Therapy Blend of fumaria tea and swertia japonica extracts as well as bioactive antioxidants helps to relieve discomfort, protect, and promote an optimal scalp environment to enable and stimulate hair to grow.

The Scalp Collection comprises four new products – a Purifying Scrub, Scalp Balancing Shampoo, Scalp Balancing Conditioner, and a Revitalizing Scalp Tonic. Two existing scalp treatments, namely Dry Scalp Treatment and Oily Scalp Treatment, will be added to complete this comprehensive collection. The Scalp Collection also features a refreshing new fragrance, created with natural oils to address the needs of the scalp. An aromatherapeutic blend of lavender, tea tree, and bergamot awakens the senses for a sensorial, spa-like experience.

Scalp Care is, it seems, the new skincare with dandruff affecting 50% of people worldwide and 55% of under 45 suffering hair loss.* (*According to National Library of Medicine, A New Postulate on Two Stages of Dandruff: A Clinical Perspective.) In fact, Google Trends searches for “hair and scalp spa” is growing 400% year on year*. *According to WGSN Future of Haircare 2026.

Purifying Scrub RRP €34.25 / £28.85 / 125ml

The Benefits

Stimulates the hair follicle

Removes flakes, oils, and build-up

Argan shell powder exfoliates and purifies

Argan oil nourishes the scalp

Therapeutic botanical blend helps to soothe and balance the scalp while helping to support hair regrowth

Claims

Consumer - 100% agree scalp feels instantly relaxed* - 97% agree scalp condition is improved after 3 uses* - 95% agree scalp and hair feel refreshed* - 92%agree scalp is deeply cleansed.*

Clinical – In an instrumental study conducted by a third-party laboratory, result after just one use: 94% of subjects showed reduction in build-up.**

Scalp Balancing Shampoo and Conditioner RRP €26.65 / £22.45 each / 250ml

The Benefits

Salicylic acid reduces oils, build-up, flakes.

Niacinamide calms and reduces redness

Cherry blossom combats dryness and itchiness

Argan oil nourishes and conditions

Therapeutic botanical blend helps to soothe and balance the scalp while helping to support hair regrowth.

Claims

Consumer - 100% agree scalp and hair feels noticeably healthier overtime* - 84% agree scalp discomfort is relieved* - 79% agree scalp itchiness is reduced.*

Clinical – In an instrumental study conducted by a third-party laboratory, result after just one use: 91% showed clinical improvement n scalp hydration** - 95% showed clinical reduction in oiliness** - 88% showed a reduction in flakes and build-up.**

Revitalizing Scalp Tonic RRP €40.85 / £34.45 / 100ml

The Benefits

Fast-absorbing daily leave-in treatment

Balances the scalp environment

Marjoram/Japanese plum support regrowth

Fuller, thicker hair overtime

Therapeutic botanical blend helps to soothe and balance the scalp while helping to support hair regrowth.

Claims

Consumer - 87% agree their hair looks fuller - 84% agree their hair feels stronger*

Clinical – Proven to reduce fallout and shedding by up to 97%**

Dry Scalp Treatment RRP €32.45/£26.85 / 45ml

Soothe a dry, flaky, or itchy scalp with Dry Scalp Treatment.

The Benefits

Five-minute pre-cleansing treatment

Exfoliate, soothe, and moisturise a dry scalp

Refreshes a dry, itchy scalp

Antioxidants help restore the hair and scalp

Protects from future outbreaks and imbalances

Relaxing lavender and geranium aroma blend

Consumer Claims: 96% said the scalp felt soothed - 94% said feeling of scalp itchiness reduced - 94% said their scalp felt moisturised - 94% said overall scalp health felt improved - 90% said formula cleansed scalp of loose flakes.* (*In a consumer perception study conducted on 50 respondents after just 2 weeks.)

Oily Scalp Treatment RRP €32.45/£26.85 / 45ml

Purify, revitalise, and rebalance an oily scalp with Oily Scalp Treatment.

The Benefits

Five-minute pre-cleansing treatment

Helps manage oil production

Detoxify impurities from an oily scalp

Revitalize a dull, bothered scalp

Protects from future outbreaks and imbalances

Relaxing ginger root and lavender aroma blend

*Based on consumer perception testing.

**Based on in vivo testing.

The range is available from your Xpert Professional area representative. www.xpertprofessional.ie www.xpertprofessional.co.uk

A Moroccanoil Discovery Kit comprising a Scalp Balancing Shampoo (70ml), Scalp Balancing Conditioner(70ml) and a Scalp Brush to exfoliate, massage and detangle is also available RRP €22.00/£18.50.

@moroccanoil_uk @moroccanoil