Ireland's Xpert Professional expands haircare into UK

Xpert Professional, Irish distributor of premium professional hair and skin care brands, has announced its expansion into the UK market. 

Xpert Professional will take over Alfaparf Milano's existing operation in the UK and plans to expand. The UK operation, covering the South East of England, will be managed by Shaun Kilpatrick, General Manager, Xpert Professional UK.

Xpert Professional currently employs a team of over 120 from its operations in Co. Kildare, and has over 40 years' experience in the hairdressing industry. The company has successfully partnered with Alfaparf Milano, Italy's largest producer of professional hair and beauty products, since 1997.

Alfaparf Milano supply 30,000 ‘partner' beauty and hair salons and spas across the globe, and is affiliated with influential names in hairdressing such as Paul Stafford, Richard Ashforth SACO, Ben Brown, Gianni Scumaci, Giles Robinson and Chris Appleton.

In Ireland, Xpert Professional runs a state-of-the-art Centre of Excellence for Hair and Beauty Education and Management - ACCADEMIA, in Dublin. The company has a large technical team and offers comprehensive professional development courses at ACCADEMIA and other locations throughout Ireland, North and South. 

Commenting on their expansion into the UK, David Donnellan, Managing Director of Xpert Professional, says: 

“We're enthusiastic and confident about bringing over to the UK the levels of commitment and technical expertise that Alfaparf Milano and Xpert Professional co-developed in Ireland. Obviously, it's a much larger market, but we're committed and modestly confident that the partnership approach we perfected here will appeal to salons in the UK. 

“We think there is significant potential for Alfaparf Milano, the key to that will be reaffirming our joint concept of a state-of-the-art range of products allied to superb technical ability taught and perfected in the best professional courses of their type available anywhere. Both of us are absolutely committed to the idea of superb science and innovation allied to unparalleled professional technique.”

As well as offering hair and beauty products and education, Xpert Professional co-founded Digital Salon, a digital media company providing Irish and UK salons with the latest salon software, web and e-commerce design.