Fudge's new shampoo deeply cleanses whilst caring

Hair care brand, Fudge Professional, has launched a new deeply purifying and scalp caring shampoo that also rewinds damage caused by chemicals, colour, heat styling or environmental factors.

has been created using the brand's Opti- PLEX™ technology, which penetrates deep into the hair's core to reconstruct bonds whilst weightlessly smoothing the cuticle, resulting in hair that's five times stronger. 

It also helps to lock in colour and protect against fading for up to 30 washes.

The shampoo is formulated with sustainable marine algae extract to balance oil production, helping to buff away sebum and dead skin cells that can block follicles, delivering a healthier scalp and long-lasting clean finish. This is combined with Scalpfresh technology featuring natural menthol and moisturisers to provide a deep yet soothing cleanse, and an energising menthol scent to cool, refresh and hydrate the scalp.

For best results, Fudge Professional recommend washing hair twice using Clean Mint Deep Cleansing Shampoo, lathering through the hair and rinsing thoroughly. Finish with Fudge Professional Damage Rewind Reconstructing Conditioner.

Fudge Professional