Fudge Announces New Brand Ambassador Anne-Marie
We've been waiting to announce this perfect partnership for
the past few months and have titillated your inboxes with little clues to who
our Global Superstar ambassador may be and our Fudge Fair event was the perfect
opportunity to reveal our exciting collab! So, without further ado, we're
thrilled to announce the confirmation of our newest Brand Ambassador (drum roll
please) is none other than all-encompassing global singer/ songwriter and hair
chameleon of all shades and styles, Anne-Marie. Anne-Marie was the natural
choice for Fudge Professional, given her choice to always #FudgetheRules, her
natural ability to slay every colour and every style she adorns, as well as her
overall attitude to fully embrace and encourage individuality. Plus, she's been
a firm Fudge fan of our products over the years and regularly stopped into the
Fudge HQ hair salon. Essex born Anne-Marie's rise to stardom has been nothing
short of meteoric. A former 3 x world karate champion and West End child star,
Anne-Marie is a multi-platinum selling artist who has gone onto become one of
the world's most[1]loved and successful
pop stars of our times. With a string of chart-busting singles over her career
to date – from her Ed Sheeran co-write and outstanding UK Christmas No 1
‘Rockabye', and KSI collaboration ‘Don't Play' – Anne-Marie is an artist who
wins on her playful commentary, magnetic vocals, and infectious personality,
not to mention her style and enviable platinum locks. Anne-Marie continues to
make new strides, making her prime-time debut as a judge on talent show The
Voice (a show she won) and regular appearances on C4 Gogglebox.
Fudge Professional Global Brand Ambassador Jonathan
Andrews says:
“Anne-Marie was the natural choice as our new ambassador
and to front the new #BuildYourBlonde Campaign and our next In the Chair
mini-social series. For the miniseries, we've worked closely with Anne-Marie to
re[1]create
her iconic red carpet and show stopping styles at home using our Fudge
Professional products. Our products make it easy to keep your blondes bold and
brassy tones at bay, as well as keeping locks in optimum condition.”
Within the new In the Chair mini-series, Jonathan and
Anne-Marie chat her hair styles from beachy waves to high pony's and chatting
about their love of tattoos (with even the potential for them to get one
together!). As often will happen in a hairdresser's chair, deeper conversations
are shared as Anne-Marie talks openly about her initial anxiety joining The
Voice, how she's working on her self-confidence with therapy, being okay with
acknowledging her successes now, and how her newfound love of reading during
lockdown led to writing her own book, You Deserve Better.
“I've been using Fudge Professional products for a number
of years – the Clean Blonde Damage Rewind Shampoo is my go-to as it helps me
keep my blonde without any yellow undertones, and it's also really shiny. It's
been a life saver for me! This new ambassador role with Fudge makes sense as I
love to experiment with my hair styles and try lots of looks out. Fudge
products are ideal for mixing up my styles but keeping my iconic blondE tone
looking on point. It's going to be a fun year working the team!”
To watch the NEW In the Chair with Jonathan Andrew and
Anne-Marie, head to @fudgehair on Instagram
Stockists: Amazon, Beauty Bay & LookFantastic To request
product samples, imagery or further information contact Essence PR on 020 7739
2858 or email essence@essencepr.com
Notes to Editors: Previous In the Chair with Jonathan Andrew
episodes have included TV reality stars Jamie Laing, Pete Wicks and Vicky
Pattison reveals.
Credits: Hair Styling: Jonathan Andrew for Fudge
Professional and Jess Griffiths Makeup: Mona Leanne at The Wall Group Styling:
Phoebe Lettice at The Wall Group Production: Ride Shotgun
@fudgehair uk.fudgeprofessional.com
