Stockholm, September 9: Digital tokens have become a hot topic in the beauty industry. The
emergence of blockchain technology and the launch of beauty-specific NFTs are driving
innovation across the entire beauty sector. With digital tokens spreading across the industry,
beauty brands now have the opportunity to challenge the way beauty is bought and sold.
Swedish beauty-tech disruptor FOREO, just put its renowned LUNA on the blockchain
and became the first skincare brand ever to launch digitalised versions of its must-have
products as an NFT before the conventional launch. Beauty-tech giant is giving away all the
proceedings from the NFTs to three charities: Tjejzonen, Hope Givers and National Scleroderma
Foundation, in the brand's continuous efforts to promote both skin and mental health.
“Brands now have the opportunity and responsibility to change the way their products reach end
consumers. This is especially important for the beauty industry, often criticized for setting
unattainable beauty standards and taking a toll on our society's mental health. FOREO
humanized its approach to business by building a close-knit community based on trust. With
LUNA NFT we are using technology to amplify the link between beauty, health and technology,
highlighting how the products are made and results they provide, and thus paving the way
towards socially responsible beauty and giving back to its beautiful community,” explains Boris
Trupcevic, FOREO CEO.
FOREO is launching five different NFTs, each representing one product of the brand's latest
innovation - the LUNA 4 collection, brand's flagship range, synonymous for clean and healthy skin. Each NFT will be available in 50 variants, granting the consumers exclusive access to a
limited edition of 250 NFTs. On top of that, FOREO is releasing one special edition NFT to
be sold at auction. The artist signing the most wanted piece of the entire LUNA collection is
Mariam, a talented female NFT designer rapidly gaining popularity and recognition in a
male-dominated NFT scene. The entire profit from selling the NFTs will be directly donated to
charities helping people who struggle with mental health and various skin conditions. This
includes the money from the auction as well as all the royalties generated from the NFT trade,
solidifying further the brand's long term commitment towards destigmatising mental health
issues and creating a self-sustainable healthy community.
Globally, depressive disorders are ranked as the single largest contributor to non-fatal health
loss. There are a number of skin conditions that are associated with mental health and while the
beauty industry has gained notoriety for promoting unrealistic standards of beauty, there is an
awakening in the rise of a new type of beauty. FOREO is innovative in everything they do, from
products to business model, which is why the brand chose to launch NFT and get closer to a
younger audience which is under immense pressure of unattainable beauty standards. FOREO
is at the intersection of the beauty industry and mental health, redefining what it means to be
beautiful through setting a new golden standard that is all about health and self-love. These very
principles gave birth to the brand's latest innovation in skin cleansing - the LUNA 4 range.
About the LUNA 4 collection: the best-ever edition of World's most sold facial cleansing brush,
with even softer silicone touchpoints, deep and gentle cleansing modes with five different
massages which boost circulation and improve natural collagen production. All of it instantly,
with visible results. In addition, LUNA 4 devices feature revitalizing NIR LED light, heating,
microcurrent, and for the first time a body device tackling cellulite.
Product overview:
LUNA
™ 4 body
The biggest novelty is the long-awaited LUNA
™ 4 body - a
T-Sonic™ massaging body brush for daily deep cleansing.
Made of ultra-hygienic silicone, LUNA
™ 4 body consists of soft
bacteria-resistant silicone touchpoints that are 35 times more
hygienic than brushes with nylon bristles. It is clinically proven
to remove 99% of dirt and oil on skin, meaning clogged pores
and breakouts are a thing of the past. It is also quick-drying
and non-porous to prevent bacteria buildup so you aren't just
spreading the same bacteria and dirt around your skin the next
time you use it.
LUNA
™ 4 body improves the appearance of cellulite by
targeting the fluid that accumulates in collagen pockets. By
boosting microcirculation, T-Sonic™ massage helps to distribute the fat deposits. Maintaining healthy blood circulation also means that nutrients in your body can
promote the production of collagen, a protein that keeps your skin strong and elastic making it
less susceptible to the puckering caused by cellulite.
Additionally, FOREO's innovative body cleansing brush gently exfoliates dead skin cells and
ingrown hairs, without being abrasive on skin. T-Sonic™ massage temporarily dilates pores so
that the silicone touchpoints can remove dirt and oil trapped deep within making it a perfect prep
for your skin to deeply absorb any creams or lotions you apply afterwards, preventing dry skin
and ingrown hair.
LUNA
™ 4 plus
LUNA
™ 4 plus is a 4-in-1 cleansing device for aging skin that features FOREO's renowned
technologies: microcurrent, red LED light, relaxing T-Sonic™ pulsations, and it's boasting a
brand new technology in the FOREO product range, the NIR LED light. LUNA
™ 4 plus is the
only device that helps target visible signs of aging while cleansing your face and neck.
Near-infrared LED light gently heats skin to temporarily dilate the pores, allowing LUNA
™ 4's
silicone touchpoints to reach the dirt and oil trapped deep within and on top of that, NIR and red
LED light are known to revitalize the skin and make it look younger.
Device is packed with microcurrent technology that firms the skin and smoothes fine lines,
delivering the ultimate non-invasive facelift at the comfort of your home. LUNA
™ 4 plus now
features an Anti-Shock System™, a unique integrated system that measures your skin's
resistance to electricity, and automatically adjusts the microcurrent within your chosen intensity,
to best suit your skin, guaranteeing shock-free treatments, maximum safety and enhanced
results. The back of LUNA
™ 4 provides a revitalizing facial fitness treatment as the
low-frequency pulsations help to relax facial muscle tension points and improve lymphatic
drainage, resulting in enhanced radiance and reduced puffiness.
Device is packed with microcurrent technology that firms the skin and smoothes fine lines,
delivering the ultimate non-invasive facelift at the comfort of your home. LUNA
™ 4 plus now
features an Anti-Shock System™, a unique integrated system that measures your skin's
resistance to electricity, and automatically adjusts the microcurrent within your chosen intensity,
to best suit your skin, guaranteeing shock-free treatments, maximum safety and enhanced
results. The back of LUNA
™ 4 provides a revitalizing facial fitness treatment as the
low-frequency pulsations help to relax facial muscle tension points and improve lymphatic
drainage, resulting in enhanced radiance and reduced puffiness.
LUNA
™ 4, LUNA
™ 4 mini, LUNA
™ 4 go, and LUNA
™ 4 men
The rest of the LUNA 4 range, already familiar to FOREO customers, got an upgrade with even
softer silicone touchpoints, allowing your enhanced LUNA 4, LUNA 4 mini, LUNA 4 go and
LUNA 4 men to glide even more effortlessly across skin, preserving its natural elasticity. This
new collection also features deep and gentle cleansing modes, five different massage patterns
and a travel lock function.
FOREO has become known as an absolute leader in beauty-tech, constantly innovating its
sustainable products, with an insane battery life, quickly and effortlessly providing spa-level
results at the comfort of your own home thus saving you time and money. The Swedish
skin-tech giant has transformed the way we think about skincare, turning basic hygiene routines
into technology-enhanced, relaxing moments of pampering and self-care rituals. Driven by
desire to make people's lives better, FOREO will continue to drive innovation, not only in
technology but also in elevating its business beyond profit and growing on philosophy that return
of investment should be measured in sustainability and social responsibility.
“Joint communication initiatives with our partners to raise awareness and talk about mental
health issues, contribute to reducing the stigma surrounding the topic of mental health.
Cooperating with FOREO is immensely valuable to us. It allows us to supply additional support
seekers with our care, often crucial to many, and to develop our activities further,” says Eva
Glückman, Secretary General Tjejzonen.
To find out more about the world's most innovative beauty-tech brand and FOREO's latest
launch, stay tuned for the FOREO LUNA NFT launch, and contact PR Manager:
lottie.stanford@foreo.com to secure your spot on FOREO's exclusive, invitation only virtual
launch event of LUNA 4 range in the metaverse on September 19th. To keep up to date with
future growth and innovation visit www.foreo.com or follow @FOREO_official.