Expert Advice: Setting the stage for a successful 2024
Katie Godfrey highlights key areas of strategy planning to get your business ready for 2024.
If you follow me on social media, you would have seen the big planning day I had recently. We do this every year and as a business owner, it's so important that you do too this no matter how large or small your company is.
As we think about the new year ahead, now is a golden opportunity to set the stage for success is 2024.
In a forever growing and evolving industry, a well thought out plan is not just a roadmap but a must have tool for growth in your business. Let me give you a quick guide on how to create a strategic plan:
Reflect on 2023
Look at what has happened during this year. What worked well, what didn't work well? What treatments were a hit and which maybe weren't as successful. Consider what were your business's weaknesses and strengths this year.
Understanding the past sets the foundations for decision-making in the future.
Have clear objectives
Figure out measurable, achievable and relevant objectives for 2024, whether that is increasing revenue, expanding your clientele, bringing in new services or upping your customer service game. Having clear goals will guide your beauty business' efforts and keep everyone aligned with a vision.
Embrace technology
Technology is everything right now and isn't going away. Stay savvy. Invest in salon software to streamline operations, mange appointments and analyse customer data.
Also leverage social media platforms and online marketing to reach a broader audience and stay connected with clients.
Training and skill development
Prioritise education for your staff. Beauty trends evolve and clients want professionals who are well-versed in the latest techniques and products. Deliver regular training sessions that help your team stay ahead of the curve.
Elevate the overall customer experience by focusing on the ‘customer journey' for your clients. Send personalised offers, have a loyalty programme and gather feedback.
A happy client is not just a repeat client; they will also shout about your services bringing in more customers.
Diversify services
Consider expanding your services to cater to a broader clientele. That might be bringing in a new treatment or wellness services, maybe catering for men's grooming or specialised treatments. Diversification can attract new clients and keep existing ones excited.
Community engagement
Build a strong presence within your local community. Sponsor local events, collaborate with local businesses and take part in community initiatives. Engaging with the community not only fosters goodwill but also helps in building a loyal client base.
Financial planning
Develop a budget that you need to hit your goals. Track expenses and set realistic revenue targets.
Financial stability is crucial for the growth of your salon so have a well-managed budget.
Creating a plan for your beauty business for 2024 requires a blend of reflection, innovation and commitment. By setting clear goals and a plan, your business will not only navigate the challenges of the upcoming year but also thrive and shine for a successful year ahead!
Katie Godfrey is a Business Mentor, beauty salon owner, CEO of KG Professional, offering ABT-Accredited courses across the UK, and hosts the podcast channel The Life Of KG.
