Ditch the dryer with Joico's new Zero Heat air-dry styling crème

Hair care brand, Joico, have launched Zero Heat air-dry styling crème for when clients want to air dry their hair but still look polished. 

Caring for hair, the crème is formulated with Rosehip Oil which absorbs easily into the hair without any greasy feeling rich in anti-oxidants, vitamins and Omega acids, and Flexible Polymers to define natural texture and provide long-lasting style retention.

Two personalised formulas have been developed, for fine/medium and thick hair, defining and enhancing the hair's natural texture whilst keeping frizz under control for up to 24 hours.

The crème also boosts shine, reduces natural hair drying time, and leaves no sticky residue.

To use, work a small amount of Joico's Zero Heat air-dry styling crème through towel-dried hair. To enhance texture, scrunch and twist the hair.