Could you create your own hair colour nuance?

Professional hair brand Alfaparf Milano has launched its search for the next big trend in hair colouring worldwide.

The Alfaparf Milano Next Colour GenHAIRation contest is looking for professionals who have the vision to mix their favourite nuances and create a brand new hair colour. The best creations will compete in the Global Final in Italy in 2023, and the winning nuance will become an official colour of the brand available to salons globally.

In addition, the winner will take part in Alfaparf Milano's 2023 Collection, learning the best tricks in the book, find out how a collection is made and be the first to enjoy the newest style and colour creations. Plus, your talent will be highlighted via the brand's social media channels raising your profile in the industry.

To enter, each participant must create a new, original nuance, colour a real strand of hair and send it along with the nuance recipe to the address provided once registered. 

An Alfaparf Milano colourist from each country will select six of the most exciting nuances submitted and these entrants will be invited to take part in a local competition, showcasing their artistic talent with a wearable and contemporary technical-stylist creation that brings out the best of their new colour mix. 

The Global final will see each country's winner will go head-to-head in Italy next year.

To take part, register your interest online!