Cocoa Brown tan reveals brand makeover

Irish self-tan brand, Cocoa Brown by Marissa Carter, has revealed its new branding and packaging design. 

The Cocoa Brown brand was launched eight years ago by Marissa Carter, and now sells four bottles every minute worldwide across 25,000 stockists in 23 countries. The entire range is cruelty-free, vegan friendly and Peta-approved.

The rebranding sits alongside a new marketing campaign featuring the #tanlove hashtag which aims to represents Cocoa Brown's brand evolution into a range of products that is inclusive of everyone, at every price point. New marketing materials feature campaign ambassadors Imane Hachadi, Adam Fogarty, January Winters, Brenda Mang, Niamh Cullen, and Emma, Ashley and Claudine Kehoe.

Commenting on the rebranding, Cocoa Brown Founder and CEO, Marissa Carter, says:

“I am so proud of what we have achieved with Cocoa Brown over the last eight years, our customers are so loyal and a huge number of them have been with us from the start! We will always pride ourselves on being an attainable and inclusive brand with quality at the heart of everything we do, and so our best loved formula and our incredible price point will remain the same.”

Model, Influencer and Cocoa Brown Ambassador, Niamh Cullen, adds: 

“I was so excited to be the face of Cocoa Brown by Marissa Carter when it first launched, it was the first brand campaign I ever worked on. I am just as excited this week to be fronting the re-brand. Like so many of my friends, Cocoa Brown by Marissa Carter has been my go-to tanning brand for so many years, it's incredible that a brand founded in Ireland continues to lead the way eight years on.”