Ciaté launch innovative satin-finish lip powder

Cosmetics brand, Ciaté London, has launched Velvet Cloud Lip Shadow, a new lip powder that delivers a buildable satin finish with an invisible, weightless feel.

Ciaté London Velvet Cloud Lip Shadow is non-drying to the lips, and its hybrid powder formula is enriched with Ciaté's Triple-R Complex^© – a formulation of Squalane, Raspberry seed oil and Hyaluronic acid – to rejuvenate, renew and replenish. 

Commenting on the launch of Velvet Cloud Lip Shadow, Ciaté London Founder and CEO, Charlotte Knight, says: 

“When we brought Ciaté's first colour cosmetics collection to the market in 2014; I knew that I wanted to really drive innovation in lip. I felt that whilst there were exciting new formats for eye and complexion, so often the offering for lip was really quite old fashioned and limited. From Glitter Flip to Glitter Storm and Wonderwand Lipstick to Pump Plump, we've strived to develop playful textures, componentry and finishes that provide standout results - and Velvet Cloud is an extension of this. Its unique formula makes it so different to the standard lip offering. It's long lasting and completely weightless with a formulation that nourishes the lips as well as providing a pout-perfecting finish.”

Available in three soft nude shades to suit every skin tone, apply Velvet Cloud Lip Shadow using the fingers or a brush to build colour and create a plump, cushioned lip effect with a transfer-proof finish.