Celebrity favourite CACI rebrands professional skincare
Skincare brand CACI has unveiled its new look professional line, featuring 10 skincare products used in CACI treatments.
The reveal comes following the brand's 30th anniversary celebrations last year and the launch of the new
Micro-Touch facial in January.
Commenting on the products' rebrand, Dean Nathanson,
CACI's Managing Director, says:
“CACI continues to evolve to future proof the brand, reach the next generation of skin specialists and remain relevant in a competitive market.”
Niki Bassil, Marketing Manager at CACI, talks us through the rebrand:
“We decided to rebrand our retail and professional product line to create a distinctive visual look that will make CACI stand out in a professional and retail environment. This sleek modern new product design uses opaque peach rectangles along with rose gold metallic font to highlight a key word that identifies the action of each product at an instant glance. The overlapping of elements on the packaging creates a sense of movement, while the bold typography is modern, eye-catching, and decorative. Some of the product names have also changed to reflect the key benefits of each product.”
CACI continues to attract celebrity fans, with the CACI Micro-Touch Facial recently being enjoyed by TV presenters Emma Willis and Vick Hope, and former Made in Chelsea star and influencer Lucy Watson. Emma experienced her treatment at CACI's head office whilst Vick and Lucy visited CACI's London flagship clinic, Lisa Franklin Clinic Privé in Knightsbridge, London.
