Benefit hits €2.3m fundraising milestone

Prestige cosmetics brand Benefit has successfully met its pledge to raise circa £2 million (€2.3m) for its UK and Irish charity partners.

The company donated €5 from every brow wax carried out at Benefit Brow Bars during May, as part of its Body is Beautiful philanthropy programme. Benefit UK and Ireland's internal team have also crowdfunded with additional funds raised through donations from beauty counter customers.

Commenting on the success of the Body is Beautiful programme, Sarah Harbon, General Manager at Benefit Cosmetics UK and Ireland, says:

‘‘Bold is Beautiful goes beyond the beauty counter, and the impact of our work can be seen in the countless lives of women and children who have been positively affected by our efforts. It's important to continue to raise awareness and inspire as many people as possible to get involved. Our brow waxes support our longstanding charity partners, Look Good Feel Better and Refuge.”

The brand launched its annual Body is Beautiful philanthropy programme in 2015. To date, Benefit Cosmetics has raised $26.6m to support women and children globally.