Alterna launch sustainable hair care gift box collection

Professional hair care specialists Alterna has launched a collection of festive gift boxes to coincide with their 25th anniversary celebrations.

Each gift box includes some of the brand's best-selling shampoo and conditioner duos, and features Alterna's 25th anniversary branding.

As well as the high-quality products, key to this year's gift sets is their sustainable packaging. Each duo comes in a 100% environmentally friendly and 100% recyclable Kraft paper box with a residue-free removable sleeve made from FSC-certified cardboard. The boxes are designed to be reused, for example to store make-up, jewellery or keepsakes.

The Alterna luxury hair care set collection comprises Caviar Anti-Aging Replenishing Moisture Shampoo, Conditioner and a travel size CC Cream for healthier, more youthful looking hair, whilst the Caviar Anti-Aging Multiplying Volume Shampoo & Conditioner is designed to create thicker, more voluminous hair.

The My Hair. My Canvas. Me Time Everyday Shampoo & Conditioner gift set delivers shine, smoothness and manageability, and the My Hair. My Canvas. More to Love Bodifying Shampoo and Conditioner will add volume, texture and movement to hair.