Alfaparf Milano launch 3 new bleach powders
Professional hair brand Alfaparf Milano has introduced a new line of bleaching powders. Their BB Bleach features a new formula and comes in new packaging.
The new BB Bleach formula uses Bond System protection technology designed to deliver safe results and guaranteed performance. It works both inside and outside the hair fibre restoring the hair's resilience, repairing chemically treated hair and protecting against external aggressors including heat, urban pollution and UV stress.
To cater for all clients, the range comprises three formulations. Easy Lift is a blue bleaching powder which helps prevent unwanted shades and orange tones. Free Style Lift is a bleaching powder with clay able to dry externally, isolating the strands making it ideal for the freehand technique. High Lift is a white bleaching powder with a non-volatile and creamy texture, which allows an even application, suitable for personalised and flawless services.
New packaging in a sachet instead of a jar protects the formulas from light and humidity whilst also having better environmental benefits.
