Alfaparf Milano harness Argan stem cells latest hair line
Professional hair care brand, Alfaparf Milano, has launched a new line using Argan tree stem cells to reveal hair's natural radiance along with nourishing and soothing Aloe Vera.
Alfaparf Milano's Semi di Lino Sublime Cellula Madre Beauty Genesis collection features three new products categorised by hair texture: Smooth, Define and Thickening. During a 10-15 minute salon treatment, one of these crème Multipliers is added to the Beauty Genesis formula to create an ultra-performing cream gel enriched with a specific active Climate-Proof protective barrier, to keep hair hydrated as humidity and temperature change.
In addition, three liquid Multiplier concentrates are included within the collection: Glow for added shine, Nourishment, and Restructuring. In the salon treatment, this concentrate is added to the Beauty Genesis formula to create a gel enriched with Urban Defence Pro which protects the hair fibre from polluting agents, along with Shine Fix Complex for a gradual release of shine, Colour Fix Complex to increase gloss, vibrancy and longevity of colour-treated hair, Bamboo Marrow + Cortex Repair, nutri-sugars and a vitamin complex.
Each product has a spicy, citrus and woody fragrance.
The Semi di Lino Sublime Cellula Madre treatment is said to multiply hair's beauty four times in just a single 10-15 minute treatment.
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