ALFAPARF Milano Professional Launches Limited Edition Christmas Collection
The luxury
Christmas collection comprises six specially selected three-piece Semi di
Lino favourites. The packaging designs
by Sergio Pappalettera, the renowned Italian music, fashion and film
artist, makes these stylish gift boxes works
of art in themselves. Each gift box is elegant and luxurious to the touch, and
enriched with beautifully designed graphics - some enhanced with metallic
finishings. This is his inaugural collaboration
with ALFAPARF Milano Professional.
This
limited edition collection comprises Diamond, Volume, Reconstruction, Moisture,
Curls and Smooth. The multi award-winning Semi di Lino range contains
three key complexes: an Urban Defence Pro complex which protects the hair by
creating an external shield against the damage of urban pollution, the renowned
Shine Fix Complex containing linseed extract to release shine and radiance for
24 hours and the Colour Fix Complex that maintains the longevity of the colour.
DIAMOND for Normal Hair: Semi di Lino Illuminating Low
Shampoo (250ml), a delicate sulphate-free shampoo for normal hair, it gently
cleanses and gives extreme shine, making your hair soft and silky. Semi di Lino
Illuminating Mask (200ml) an intensive conditioning treatment, using shea
butter and flaxseed to nourish the hair. Semi di Lino Sublime Cristalli Liquidi
(15ml), a leave-in brightening serum which illuminates,
protects from humidity and creates an extraordinary shine. Suitable for
all hair types. (RRP €32.50/£29.90)
VOLUME for Fine Hair: Semi di Lino Volumizing Low Shampoo
(250ml), a gentle volumising and body-intensifying shampoo for fine hair which
gently cleanses and enhances the thickness of the hair fibres for natural
volume. Semi di Lino Volumizing Mousse Conditioner (200ml), a volumising and
body-intensifying conditioner treatment for fine hair which detangles without
weighing the hair down giving body and volume to hair that tends to be flat or
limp. Semi di Lino Volumizing Spray (125ml), a volumising and body-intensifying
leave-in spray for fine hair which supports the hair fibres and enhances their
thickness with a flexible hold for long-lasting volume. (RRP €32.50/£29.90)
RECONSTRUCTION for Damaged Hair: Semi di Lino Reparative Low Shampoo
(250ml), a sulphate-free shampoo that cleanses, restructures and strengthens. Semi di Lino Reparative Mask (200ml), intensive
conditioning treatment to reconstruct the hair fibre deep down. When used
regularly, it progressively increases the hair's resistance to breakage. Semi
di Lino Sublime Cristalli Liquidi (15ml), a leave-in brightening
serum which illuminates, protects from humidity and
creates an extraordinary shine. (RRP €33.90/£35.90)
MOISTURE for Dry Hair: Semi di Lino Nutritive Low Shampoo
(250ml), a gentle, sulphate-free shampoo that gently cleanses and nourishes dry
hair, making it soft and shiny. Semi di Lino
Nutritive Moisture Mask (200ml), an intensive, deeply hydrating mask which nourishes
dry hair, weightlessly replenishing it with vital nutrients. Semi di
Lino Sublime Cristalli Liquidi (15ml), a leave-in brightening
serum which illuminates, protects from humidity and
creates an extraordinary shine. Suitable for all hair
types. (RRP €32.50/£29.90)
CURLS for Wavy and Curly Hair: Semi di Lino Curls Enhancing
Low Shampoo (250ml), a gentle sulphate-free shampoo that defines waves and
curls, it gently cleanses, hydrates and makes hair soft, tangle-free and
frizz-free. Semi di Lino Curls Enhancing Mask
(200ml), an intensive hydrating treatment, detangles and strengthens,
eliminates frizz and makes hair soft and light. Semi di Lino Curls
Defining Cream (125ml), a defining leave-in cream that controls and protects
from heat and humidity for defined, frizz-free curls. (RRP €32.50/£29.90)
SMOOTH for Unruly, Rebellious Hair: Semi di Lino
Smoothing Low Shampoo (250ml), sulphate-free which gently cleanses the hair.
Semi di Lino Smoothing Mask (200ml) With frizz defeat protein, a plant-derived
active ingredient with a film-forming action, to protect and repair frizzy
hair, leaving it soft and tamed. Semi di
Lino Smoothing Oil (100ml) - a smoothing oil to
control and brighten for a sleek, glossy finish. (RRP €32.50/£29.90)
ALFAPARF Milano Professional is Italy's largest and most
successful professional hair and skin care company and the leading Italian
professional beauty company worldwide.
For stockist details contact Xpert Professional. www.xpertprofessional.ie / 045
856 490
#alfaparfmilanoireland
ALFAPARF Milano XPERT PRO
HAIR @alfaparfmilanopro_uki
Ends.
For further information:
Eileen Ryan Public Relations
M: +353 (0)87 419 1552
