AIB chooses Easydry founder for business banking campaign
Anne Butterly, founder and CEO of eco-friendly salon towelling brand Easydry, is appearing in advertisements for AIB.
Part of the bank's Backing Brave promotion, Anne appears as part of a series of online advertisements based upon Irish entrepreneurs' real stories.
AIB backed Anne at the early stages of launching the business, and Easydry is now operating in over 25 markets surviving crises like recessions, Brexit and COVID-19.
The series of ads also features John Keane of Keane CarePlus Pharmacy, Vicki O'Toole of JJ O'Toole Ltd. and Padraig McGillicuddy of Ballygarry House Hotel.
Commenting on her involvement with AIB campaign, Anne Butterly,
Easydry founder, says:
“In business, you have to be brave. Brave to set up. Brave to keep going. And then brave to bring in new products, new ideas and ask can we do better?
"It is incredibly motivating to look at the potential impact of your business and your product. If you take the UK hair sector, which would be one of our key markets, if salons in the UK switched to Easydry, they would save 2.4 billion litres of water every year.”
Easydry
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