Yumi Lash & Brow Tends for A/W 2022
NADIA RAFI KENNY, YUMI BEAUTY
Just like nails have different
trends each season, so do lashes and brows! Remember those overly plucked brows
that were as straight as ever? With that in mind and as the new season quickly
approaches, Nadia Rafi Kenny at YUMI Beauty shares with us information on what
lash and brow trends we can expect to see and the essential products we need to
be stocking in salons for clients to keep their brows and lashes looking
pristine and their brow and lash services long-lasting.
Lashes
Super long in length, glamorous
and thick eyelashes are out for the new season. We will see clients moving away
from lash extension services and instead, looking to get services like LVL that
will give their natural lashes colour and length but are a lot more subtle or
for those who do like extensions and don't want to stray away just yet, we will
see them opting for styles that are not as dramatic and instead, styles that
are a lot more classic.
Many clients are often
conscious about lash extensions and how they can damage their own natural
lashes and this is another reason clients are opting for treatments like LVL,
which can be damaging whereby they do not need to have false eyelashes glued to
their natural lashes. It's also a more low maintenance treatment, not requiring
an infill like eyelash extensions. Client's love that they can take a break or
come back to the salon every 6-8 weeks for their next lash lift.
Retail
must haves:
Keratin
Brow and Lash Serum -
with LVL being one of the hottest beauty treatments this year (not just in
terms of lashes but beauty treatments as a whole) clients will be looking to
ensure their lashes are as long as possible prior to going to the salon for
their lash lift. The Keratin Brow and Lash Serum can be used daily by clients
to promote the growth phase of lashes while triggering new growth and also to
keep them deeply nourished.
YUMI
Aftercare Mascara –
After LVL in the salon clients will want to ensure they can get the most out of their treatment and have it lasting as
long as possible. The YUMI Aftercare Mascara helps to keep lashes strengthened,
healthy and shiny and will also stimulate growth at the same time. On the next
appointment clients lashes will appear lengthened and thickened.
Perfect
Mascara Black for day to day use –
even after LVL clients can be tempted to use a mascara to give their lengthen
their lashes even further and give them a more intense colouring, particularly
if they're heading on nights out or if they have any special occasions. This
mascara provides an immediate lash lengthening and volume effect and lasts up
to 8 hours. It works to provide a lash lift affect should clients not have LVL
or if they do, to accentuate the results of the treatment.
Brows
Brow lamination will remain the
most popular brow trend as we head into autumn/winter 2022 whereby clients are
looking for fuller, fluffier and more natural looking brows.
Another trend of the season
will be glossy brows. Think the glass hair trend but for eyebrows! Clients no
longer want their brows to look dull in appearance, they want the hairs to look
glossy and as healthy as possible.
Retail
must haves:
Keratin
Brow and Lash Serum –
a must to strengthen and boost brow growth whilst also giving brows shine. The
product can be applied on brows daily and brushed through with the brow comb
provides to create gorgeous brushed up and healthy looking brows.
Keratine
Restore Mascara - like
many of the products within the YUMI Beauty range, this product can be used on
BOTH lashes and brows to provide nourishment. This mascara is a great one for
brows, whereby after brow lamination services, clients can simply use this each
day to extend the treatment and keep their brows looking fabulous, hydrated,
healthy and shiny in between appointments. With a brow lamination service
there's no need for clients to use a brow pencil or gel on their eyebrows every
day, they can simply invest in a product like this that will keep their brows
looking perfect, fluffy and full all day every day.