RevitaLash Cosmetics launches global campaign

Eyelash serum brand, RevitaLash Cosmetics, has launched its first Curl Effect global campaign to encourage consumers to add curl to natural lashes using the brand's RevitaLash^® Advanced eyelash serum.

RevitaLash^® Advanced eyelash serum provides a natural lash curl, without added colour; it is not only water-proof but also humidity resistant, low maintenance and long-lasting. The serum is formulated with patented Curl Effect technology delivered through the brand's BioPeptin Complex^®, which conditions and improves the appearance of natural eyelashes.

On launching The Curl Effect^® by RevitaLash Advanced^® campaign, Dr Michael Brinkenhoff, RevitaLash Cosmetics Founder and CEO, explains: 

“As category innovators in the lash, brow and hair space, we are continuously devoted to providing cutting-edge advancements with our product portfolio, starting with our award-winning, renowned RevitaLash Advanced. For the first time ever, we are proud to introduce our proprietary Curl Effect global campaign that sets RevitaLash Cosmetics apart, further solidifying our stance as the leaders in the lash category."

RevitaLash Cosmetics was established in 2006 and now offers RevitaLash^® Advanced Eyelash Conditioner and RevitaBrow^® Advanced Eyebrow Conditioner, is available in salons and spas across 70 countries.