New Clarins Findings Reveal Biggest Health & Beauty Concerns
- Data reveals that Brits are searching to find answers to their menopause
concerns over 2 million times a year
- Women in the UK are searching more about weight changes from the menopause ahead of any other symptom. Coming in
first place, weight related menopause searches total to 308,160
yearly
- Hair loss is the most common beauty related concern, with women searching for solutions 20,160 searches a
year. Menopausal skin care remedies (such as moisturisers and face
creams) followed closely behind at a total of 17,520 searches
- In terms of remedies,
and things to alleviate symptoms - Brits are searching for the best menopause supplements the
most at a total of 165,240 times a year, with ‘best
lubricant' menopause related queries following behind at 41,040 searches
Striving to break the menopause taboo, Clarins Beauty Daily analysed Google data to find out what UK
women are searching for the most when it comes to menopause concerns and how this can best inform beauty, wellness and
health brands. In the new data, we found that Brits are more concerned about weight changes
than any other symptoms, with a total of 308,160 searches a year.
Post-menopause bleeding is the second most common menopause
concern with a total of 244,320 searches – suggesting that there needs to be more awareness surrounding
this. Whilst post-menopause bleeding can be caused by changes in hormone
levels, according to the NHS, women who experience any post-menopause bleeding
should get checked by their GP.
Following post-menopause bleeding, joint pain is the third most
searched for menopause symptom in the UK with 143,520 searches. ‘menopause
joint pain' is the leading search query within this category, followed by ‘can
menopause cause joint pain' – revealing that many Brits
are unaware that the menopause can also impact the joints.
The UK's Top 10 Menopause Concerns:
(yearly searches)
- Weight
gain - 308,160
- Post-menopause
bleeding - 244,320
- Joint
pain - 143,520
- Hot
flashes - 131,280
- Breast
pain - 125,880
- Hair loss - 112,560
- Headaches - 92,400
- Bloating - 79,440
- Perimenopause period changes - 76,440
- Itchy skin - 73,440
When looking at what symptoms Brits are searching for on Google
from the NHS specifically, ‘menopause weight gain nhs' leads the way with 7,080
yearly searches followed by acne NHS related searches at 5,880. Other common
NHS searches include a sore clitoris area (5,760), hair loss (4,800) and itchy
skin (3,840).
Whilst the findings reveal the most common menopause symptom
searches, Beauty Daily also delved into Google search data to find out the
leading search terms relating to the best menopause remedies. The findings
reveal that Brits are searching for the best menopause supplements a total of
165,240 times a year, with ‘best lubricant' menopause related queries following
behind at 41,040 searches.
In terms of beauty maintenance, women in the UK search for hair
solutions and treatments more than any other beauty category. With hair loss
known to be a common menopause symptom, Brits are the most interested in
finding shampoo that can treat hair loss and thinning. According to Google,
finding the best menopause hair remedies equates to a total of 20,160 searches
a year, compared to 17,520 searches relating to the best solutions and products
for menopausal skin.
Emma Bardwell, Specialist Menopause Nutritionist states “With
the correct evidence based information, menopause can be a time of immense
growth. However, many women are suffering debilitating symptoms. The more we
talk and share and join the dots, the better able we are to navigate this
remarkable transition.”
Also sharing on The Drum, Lorraine Barnett, Marketing Director at Clarins UK states “As
a brand that truly embraces beauty at every stage, it was important to us that
the media campaign for Super Restorative was about more than just a range of
products. It was imperative for us as part of this campaign to drive change in
breaking the taboo around menopause and show our customers that we are a brand
they can trust at every life stage.” (on a wider menopause awareness approach and partnership with
Hello Magazine).
To use any of this data/information in an article, please cite
this URL as the source: https://beautydaily.clarins.co.uk/wellness/menopause/popular-menopause-symptoms/
For more information on The Super Restorative range visit: https://www.clarins.co.uk/super-restorative/