Lash Perfect reveal #LoveMyLift campaign

Lash Perfect have launched their #LoveMyLift campaign to raise more awareness of lash lifting to both clients and technicians.

The #LoveMyLift campaign shows real people with their lash lifts, including busy mum, Gwen, whose lift allows her to look and feel great even when she doesn't have time to apply make-up, and Frances who has gained confidence through lash lifting.

The campaign hopes to intrigue clients who are looking for a boost for their lashes without the application of lash extensions, as well as technicians who want to improve their treatment offerings or to upgrade the products they use to lift.

The #LoveMyLift campaign has launched on social media primarily, with stories from real people models, opportunities to become a part of the #LoveMyLift campaign, giveaways and more, and will run throughout Summer 2019.

The brand's lash lifting treatment, Lash Perfect Lift (LPL), is a salon treatment which lifts natural lashes from the root to give the appearance of longer, thicker lashes that can last up to six to eight weeks.