Joico launches 100% Healthy Hair Joy gift sets

Professional hair brand Joico has revealed its 2023 Holiday Collection of products for salons to retail this festive season.

There 10 different 100% Healthy Hair Joy gift sets to choose from, featuring products to suit all differing hair types. Each gift set include the brand's shampoos and conditioners, formulated to tackle common hair concerns caused by styling including colour fade, blonde brassiness and heat damage, as well as revitalise ageing, fine or thick hair types.

The Joico Joifull gift set has been curated for hair that's lacking in volume. Products detangle hair and create full and manageable strands that are not weighed down with product and minus any crunchy, sticky residue leaving hair bouncy, full and soft.

For hair ravaged by daily heat styling, UV exposure and environmental protection, the Defy Damage Gift Set includes shampoo and conditioner to strengthen hair bonds for instantly more resilient, shiny and stronger hair. 

There are two gift sets suitable for Blonde hair – Blonde Life Bright combats brassiness, brittleness, and breakage reviving blonde hair without weighting it down. Alternatively, the Blonde Lift Violet gift set neutralises brassiness to restore icy cool blonde colour.

For thick and/or coarse hair, the Moisture Recovery gift set quenches strands with targeted moisture to reduce breakage and replenish softness and shine. Brittle hair is more elastic and tired, fried, frizzy, tangled tresses smoothed and softened. 

Alternatively for fine to medium hair that is suffering from dryness, the Joico Hydrasplash gift set hydrates with Coconut Water infused formulas designed to provide 24-hour hydration that won't make hair flat. 

Ageing hair will benefit from the Youthlock gift set formulated with collagen. Products revitalise mature hair that is dry and brittle, bringing back bounce, shine, softness and body.

In addition, two gift sets feature products from Joico's K-Pak collection, formulated with Joico  

Smart Release liposome technology that repairs, strengthens and protects hair precisely where it needs it. Choose from the K-Pak gift set for distressed locks to restore shine and health to hair, or the K-Pak Colour Therapy gift set to lock-in colour vibrancy and fortify weak strands to prevent future damage. 

Also for coloured hair, the Joico Colourful gift set includes anti-fade products that gently cleanse hair without stripping colour and nourishing so that hair looks healthier and shinier.