Japanese brand Shiseido marks 150th anniversary year
Japanese beauty brand Shiseido is celebrating its 150th anniversary in 2022.
Established in Tokyo in 1872, Shiseido opened Japan's first western-style pharmacy, followed by the launch of their first cosmetic product Eudermine essence lotion.
To mark their 150th anniversary, Shiseido has revealed a special website highlighting the company's achievements which will updated throughout the year with the latest anniversary-related activities in each region.
In addition, anniversary advertisements have been launched, featuring model, Hana Kondo, receiving online counselling accessible and packaging-free skincare products, as well as a new 150th anniversary logo.
Shiseido
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