Beauty talks: Meet BeautyPro's Anthony Veloso

Anthony Veloso, Marketing and Brand Manager at award-winning sheet mask company BeautyPro, knows a thing or two about the skincare industry. Here, he offers the insider scoop on upcoming trends to help professionals stay ahead of the game. 

Consumers nowadays pay a lot more attention to their skin and, of course, their skincare regimes. They want result-driven products. 

The big trends of vegan and clean beauty are playing a big part in skincare too because consumers want to ensure the products they use on their skin are ethically sourced and sustainable. 

Vegan and clean beauty and skincare are still set to be big trends for the future. With consumers now more conscious than ever about the types of products they put on their skin, there's also a big focus on ingredients, specifically superfood ingredients such as Turmeric and Avocado which provide excellent benefits to the skin.

We're seeing a real increase in the number of men becoming more interested in skincare. Why do you think this is? How can the industry work with this?

The growth of social media has played a big part in the growth of male grooming - men want that Instagram-ready selfie too! Men, like women, are also concerned with signs of ageing, like wrinkles, and want products that can help tackle those skincare concerns. 

I think more bloggers and influencers talking about skincare is a great thing! It's important everyone looks after their skin and feels comfortable with how they look so further awareness of skincare products that can help to solve common skincare problems is definitely a good thing. 

Drink plenty of water, find products that work for you, and keep your skin hydrated! 

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