Alterna to launch Caviar products for thinning hair

Professional hair care brand, Alterna, is set to launch new haircare and scalp solutions to target thinning hair.

Alterna's Caviar Anti-Aging Clinical Densifying collection includes updated formulations that enhance the performance of the brand's Shampoo, Scalp Treatment and Styling Mousse and includes a new Foam Conditioner which increases volume and density to make hair appear fuller.

The brand's formulations are rooted in Alterna's belief that haircare is an extension of skincare. Products are formulated using ingredients that purify the scalp and nurture the hair, including Amla Indian Gooseberry, along with Alterna Amla Purifying Scalp & Hair Densifying Complex to weightlessly moisturise and gently purify the scalp to encourage the look of natural fullness, thickness and density.

Products are fragranced with notes of Green Tea, Bergamot, Basil and White Musk.

Commenting on the launch of the Caviar Anti-Aging Clinical Densifying collection, Suzanne Dawson, Global General Manager for Alterna Haircare, says:

“A healthy scalp and beautifully full, healthy hair are points of pride and a source of confidence. But as hair thins, as it does for millions of people, pride and confidence can give way to self-doubt and emotional distress. While some mass and medical brands cater to consumers with thinning hair, we realized that this huge audience was largely unserved by the luxury haircare market. We created our newest incarnation of Caviar Clinical Densifying products to elevate this distressing chore into a truly transformative, healthy, sensorial experience – grounded in science, that can improve the quality, texture and volume of their hair to help them look and feel beautiful and confident again.”